# Kate Starr > B2B SaaS content strategist and SEO content writer. 10+ years turning organic content into business growth for scaleups and category leaders. Kate Starr writes long-form SEO content and editorial strategy for B2B SaaS companies — from high-intent product pages to authority-building pillar content. She also delivers content audits, messaging systems, and training for in-house teams. Based in Stockholm, working worldwide. ## Pages - [Home](/): B2B SaaS content strategy and SEO writing services — positioning, messaging, and content systems that drive organic growth. - [About](/about): Background, expertise, and credentials. 10+ years in content strategy, former journalist, speaks four languages. - [Blog](/blog): Articles on content strategy, SEO, SaaS marketing, and editorial craft. - [SEO vs AEO vs GEO](/seo-vs-aeo-vs-geo): Interactive field guide comparing SEO, AEO, and GEO for B2B SaaS content teams, with a side-by-side table, 12 searchable examples, and a decision tool for choosing what a page should optimize for. ## Optional - [LinkedIn](https://www.linkedin.com/in/kate-starr/): Professional profile and updates. - [Authory](https://authory.com/KateStarr): Published articles portfolio.